American Negotiation Institute

Objective

Elevate the engagement and following of the American Negotiation Institute and Kwame Christian on Instagram & YouTube through strategic initiatives. Additionally, widen the reach and audience while nurturing leads for future growth. Establish the podcast as the #1 in the world for negotiation.

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Services

1. Social Media Growth: Implementing strategies to increase engagement and followers on Instagram, enhancing the presence of the American Negotiation Institute.

2. Launch "How to Have Difficult Conversations About Race": Assisting in the successful launch of the "How to Have Difficult Conversations About Race" initiative, including content creation and promotion.

3. YouTube Channel Growth: Strategically expanding the American Negotiation Institute's YouTube channel to reach a wider audience and boost subscriber numbers.

4. Audience Expansion and Lead Nurturing: Developing initiatives to widen the reach and audience, focusing on nurturing leads through targeted marketing efforts.

5. Podcast Visual Transformation: Transforming the podcast content into visually appealing formats and distributing it across various social media platforms for increased reach and engagement.

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Example

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Results

• The American Negotiation Institute saw a substantial increase in engagement and following on both Instagram and YouTube, with a notable boost in subscribers and viewership on their YouTube channel.
• The successful launch of "How to Have Difficult Conversations About Race" garnered significant attention and engagement, contributing to a broader dialogue on the subject.
• The podcast's transformation into visually appealing content resulted in increased reach and engagement across various social media platforms, enhancing the overall online presence and impact of the American Negotiation Institute and Kwame Christian.
• Achieved an Amazon #1 Best Selling Book status.
• Realized a remarkable 25% increase in following and engagement on social media within just 35 days.
• Generated over 100,000 views on YouTube, showcasing the expanding reach of the American Negotiation Institute's content.
• Produced the most-watched Instagram reel, further cementing the brand's authority and influence in its niche.
• Successfully expanded the audience and nurtured leads, positioning the American Negotiation Institute for future growth and opportunities.
• The podcast secured its position as the #1 podcast in the world for negotiation, solidifying its status as an industry leader.

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